Zoo York Clothing was created out of inspiration that began in the early 1970s. “The Soul Artists of Zoo York” sprang to life from Manhattan's Riverside Park and built a thriving scene with aerosol, skateboards, block rockin' beats, and originality at its core that quickly took on a life of its own and became an unstoppable global force, according to the official Zoo York website. The name was inspired from a man named Marc Andre Edmonds, a New York City artist, who dubbed the name for a subway tunnel underneath Central Park Zoo where graffiti crews would mark their territory at night by tagging the walls in the 1960s and 1970s.
In 1993, three skateboarders--Rodney Smith, Eli Morgan Gessner and Adam Schatz--teamed up to create the brand Zoo York, which was the "East Coast's first true skateboarding-inspired lifestyle brand," according to the official Zoo York website. The products were made to resemble the dark and gritty nature of New York City. The brand began with just T-shirts and decks, but quickly evolved into a full-blown skate wear collection that featured military styles and urban-athletic styling that was made to withstand the rugged terrain of the city.
“The Soul Artists of Zoo York” were a tight-knit crew who thought ahead of their time and focused on the pure raw energy of New York City. When the 80s came around, Zoo York had firmly established itself as an underground section of artists, b-boys, skateboarders, punks and other various creative minds.
Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect, according to the official Zoo York website. Recently, the company was sold to Mark Ecko with Ashton Kutcher becoming the new face of the brand. Zoo York Clothing is recognized not only in the United States but also across Europe and continues to design clothes, shoes and other products for men and women that are influenced by skateboarding, graffiti, hip hop, punk and everything in between.
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